Order Description
? Is theory within the field of international business relevant to international managers and strategists?
? Which International Business theory, in your opinion, reflects business practice the best? Is it the Uppsala Model, or the network approach, or the Institutional Theory?
? What was your favourite module reading – article or a company case?
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? What factors should a company consider foremost while developing strategy? Is it the internal resources and capabilities, internal routines, previous failures and successes, external institutional context, relationships with other firms, knowledge?
Be aware that you are not expected to provide the one and only truth about strategy-making in this essay. The essay is an expression of your personal perspective of what you believe to be the most important thing about international business strategy. Remember, however, that your personal perspective has to be built on sound research and a firm grasp of theory.